The identity stays free. Forever.
You should never pay just to hold your pet's identity. Paid plans are about active recovery — the things that actually help bring an animal home.
Everything you need to identify your pet and be reachable if they're found.
- Permanent Forever ID
- Microchip registration & association
- Public safety profile + QR recovery page
- Private owner-contact relay (number never shown)
- Emergency contacts
- Lost / Found status & unlimited updates
Or $39/yr family — covers every pet in your household. Turns a profile into a live recovery operation.
- ForeverAlert™ — notify nearby shelters, vets, animal control & members
- Geo recovery radius (1–50 miles)
- SMS + push + email alerts
- Live sightings map & recovery timeline
- Auto-generated lost-pet poster & social card
- Extra guardians, sitters & family contacts
- Medical / emergency profile & document vault
- ForeverCard™ for Apple / Google Wallet
We'll never hold owner contact info behind a paywall when a pet is found.
Reporting a lost or found pet is always free — for everyone.
Plans for organizations
The network is what brings animals home. Basic participation is free; advanced tools power the professionals who recover them.
Shelters & Rescues
Bulk intake, chip scanning, found-pet reporting, automatic match suggestions.
Vets & Pros
Verified portal to scan, verify, register chips and reach owners via relay.
Breeders
Register litters, associate chips, and transfer each pet's identity to the new family.
Register a litter — free